R.S. Vern wins the IndieReader Discovery Awards 2013!

Haee The cat with a crooked tail book cover wins

Middling Industries proudly announces “Haee The cat with a crooked tail” as the winner of IndieReader Discovery Awards 2013 under kid’s category. First published in June 2012, this is the first book in its series “Haee and the other middlings”.

R.S. Vern, creator and author of this series, says she is deeply encouraged by this win. When she first started writing this series, her purpose was to deter children from wanting to grow up too fast and furious. Through the ingenious eyes of a cat, she pans out a story about the endless frustrations and dilemmas grown ups face in this middling world of the 21st century.

R.S. Vern calls herself one serious middling – urbanised, bored, most of the time, confused. She recounts a particular incident at a dinner party which left her a deep imprint that fueled her writing on middlings.

“I was at a dinner party surrounded by great friends, drinking myself silly when I suddenly looked around me and I felt very alone. I was listening and not listening at the same time when the hostess was giving her speech and I had all kinds of silly thoughts running through my mind. What if I was born differently? What if this was the 1940s? What if George Clooney truly asked me out for breakfast? Would I say yes? What if Lady Gaga was my girlfriend? Would I start wearing her underwear? But there wasn’t any what-ifs. There was only as-is. The present, the truth and you.” – R.S. Vern

Middlings, as R.S. Vern defines, almost always wish they can have a different life. Even when you drive a fast car, have a great career, a great bunch of friends to hang out with, you’ll still think of having another life. And you feel trapped when 99% of the time, you are almost never going to have that other life. You go on searching for new experiences, at times feeling lost and aimless. But Vern believes there’s absolutely nothing wrong with that.

So for you alone, bored and lost people out there, take on chance on this very peculiar indie read.

About IndieReader Discovery Award
The goal of the annual IndieReader Discovery Award (IRDA) is to find talented writers and great books and is open to all self-published books with a valid ISBN. Judging is based on the quality of writing and the originality of the story. The judging panel includes top agents, traditional publishers, PR people, bloggers, and book reviewers. More information here.

24 Hours with the Cat

An observation on what Haee’s daily routine was recently carried out by Middling Industries. This was charted across a duration of 1 month, in the house of R.S. Vern (owner/ writer of Haee). At the end of it, we asked Haee if he feels happy and contented doing the things he does everyday. This was what Haee said:

“Although I go through a standard and comfortable routine everyday, it does not mean I am totally happy with what I do. Although I am well-fed and never have to worry about going hungry, it does not necessarily mean I am fully contented.  I often wish I could have more time in a day. If I could have an extra 2 hours everyday, I would choose to exercise and get fit.”

We believe what Haee meant by exercising is simply wandering around the house. But this is based on our assumptions only.